Sales and marketing plan pro
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Enhanced profits: Different customers have different disposable incomes prices can be set according to how much they are willing to spend.Driving growth: You can encourage customers to buy from you again, or trade up from a lower-priced product or service.Staying on message: As segmentation is so linear, it’s easy to stay on track with your marketing strategies, and not get distracted into less effective areas.Identifying niche markets: segmentation can uncover not only underserved markets, but also new ways of serving existing markets – opportunities which can be used to grow your brand.
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Differentiating your brand from the competition: More specific, personal messaging makes your brand stand out.Increasing brand loyalty: when customers feel understood, uniquely well served and trusting, they are more likely to stick with your brand.Attracting the right customers: Market segmentation helps you create targeted, clear and direct messaging that attracts the people you want to buy from you.
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